Marketing systems and mini apps for lead generation
Leadgen has never been this easy.
I build mini apps and marketing systems that help businesses capture, qualify, and follow up with better leads.
Mini apps
Quizzes, calculators, audit tools
Systems
Capture, qualify, route, follow up
SEO
Search pages built around intent
Lead OS
Live
Automated
Qualified inquiries
+37%
from better capture paths
86
intent score
Quote calculator
High intent lead
Booked
Service quiz
Needs segmentation
Route
Website audit
Follow-up ready
Send
Capture rate
72%
Qualified
48%
Follow-up sent
91%
Lead magnets
Quote calculators
Booking funnels
Mini dashboards
Quiz apps
Follow-up systems
Audit tools
What I build
Mini apps that turn attention into useful lead data.
The page, tool, automation, and handoff need to work together. That is the whole point of the system.
01
Lead-gen mini apps
Calculators, quizzes, audits, intake tools, quote builders, and recommenders that give prospects a reason to engage.
02
Marketing system flows
Landing pages, forms, segmentation, booking handoffs, and CRM-ready lead data arranged into one conversion path.
03
Business dashboards
Lightweight internal views for leads, campaigns, content, offers, and follow-up status.
04
SEO content hubs
Homepage, blog, resource, and tool pages structured around search intent and long-tail acquisition.
Marketing system
A website should behave like a lead machine.
The goal is to move a visitor from interest to useful context, then push that context into the right next step.
01
Attract
Search and content pages bring the right problem into the site.
Website + mini app
02
Engage
A tool, quiz, calculator, or audit gives the visitor a reason to interact.
Website + mini app
03
Qualify
Answers become score, segment, budget, urgency, and fit.
Website + mini app
04
Follow up
The business gets a clean handoff instead of another vague form entry.
CRM + email + dashboard
System concepts
The offer becomes easier to understand when people can use it.
These are the types of tools I would build into a business site so the brand feels useful before the sales call.
Lead-gen app
Instant quote calculator
A guided calculator that turns vague interest into budget, scope, urgency, and next step.
Budget fit
Good
Timeline
Soon
Scope clarity
High
Quiz app
Find your best service path
A short quiz that segments visitors and routes them to the right offer, resource, or booking path.
Need
Budget
Urgency
Fit
Route
Lead ops
Campaign and inquiry tracker
A simple dashboard that shows source, status, next action, and the context needed to follow up.
New lead
Calculator
Hot
Booked call
Quiz path
Ready
Nurture
Guide download
Warm
SEO capability plan
Search pages and mini apps should work together.
The homepage becomes the hub, while tool pages and resources become indexable acquisition paths for business lead generation.
Homepage
Primary intent
Marketing systems, lead generation mini apps, business lead capture tools, Elementor and WordPress lead-gen systems.
Landing pages
Tool pages
Create indexable pages for calculators, quiz apps, audit tools, booking funnels, lead magnets, and dashboards.
Structured data
Schema plan
Use Person, WebSite, Service, FAQPage, SoftwareApplication where relevant, and Article schema for supporting content.
Internal links
Link paths
Link blog posts to tool pages, tool pages to booking, and homepage service sections to deeper explainers.
David Stephen a.k.a ~ davestrokes
Marketing systems builder
Design
Copy
Automation
SEO
Apps
Dashboards
About me
More than a designer. Less bloated than an agency.
I help businesses turn plain websites into active marketing systems: useful tools, cleaner offers, better lead capture, and follow-up flows that do not rely on someone remembering to chase every inquiry manually.
Design is still part of the brand, but the main promise is now systems that create, qualify, and route leads.
Build stack
Built with the design workflow we already established.
The process references the installed design workflows without making the homepage feel like internal documentation.
Review
Browser visual QA
Reference checks, live responsive inspection, and final screenshot review.
Assets
Custom illustrations
Mini-app screens, flow diagrams, calculators, quizzes, and dashboard visuals built into the page.
Design
Figma-ready system
A direction that can move into Figma if we need component mapping or a more formal design board.
Build
Elementor atomic components
Flexbox sections, atomic headings, paragraphs, and buttons instead of one pasted HTML widget.
Get in touch
Let's build the lead-gen tool your business should already have.
Bring the offer, the audience, and the messy idea. I will help shape the tool, the flow, and the page around it.